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All Journal Jurnal Pendidikan Ekonomi (JUPE) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Efektor Education Journal : Journal Educational Research and Development Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran I-Com : Indonesian Community Journal
Cahyono, Arie Eko
Universitas PGRI Argopuro Jember
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Pendidikan Ekonomi (JUPE)

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Pengaruh Penggunaan Iklan dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Layanan Bimbel Online Shendy Andrie Wijaya; Arie Eko Cahyono; Siti Ukrimatul Irhamniah
Jurnal Pendidikan Ekonomi (JUPE) Vol 10 No 3 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v10n3.p277-282

Abstract

This research was conducted 1) to determine the partially significant effect of advertising on consumer buying interest in online tutoring services at SMAN 3 Jember. 2) To find out the partially significant effect of brand ambassadors on consumer buying interest in online tutoring services at SMAN 3 Jember. 3) To determine the simultaneous significant effect of advertising and brand ambassadors on consumer buying interest in online tutoring services at SMAN 3 Jember. The population in this study were students of class X and XI at SMAN 3 Jember. The type of research used by the researcher is descriptive research using multiple linear regression analysis method with data processing using the SPSS 22 program. Hypothesis testing in this study uses t test and f test with a value level of a = 5%. The results of this study indicate that 1) partially advertising has a significant effect on consumer buying interest in online tutoring services at SMAN 3 Jember, while 2) brand ambassadors partially have no significant effect on consumer buying interest in online tutoring services at SMAN 3 Jember. 3) Simultaneously, advertising and brand ambassadors have a significant effect on consumer buying interest in online tutoring services at SMAN 3 Jember
Co-Authors Agus Santoso David K Susilo Indah Listyorini Inna Hamida Zusfindhana M. Zaenal Abidin Nurul Huda Shendy Andrie Wijaya Siswono, Hendrik Siti Ukrimatul Irhamniah Syarifah Arafat