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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Manajemen
Muslikhah, Rr. Siti
UII
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI KEKUATAN LOGISTIK UNTUK MENINGKATKAN KINERJA DI SEKTOR INDUSTRI PAKAIAN JADI Matoati, Rindang; Muslikhah, Rr. Siti; Zahra, Nisa; Azis, Eka Noviani; Palahuddin, Akasyah
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.259 KB) | DOI: 10.12928/optimum.v6i2.7812

Abstract

In modern era, there is a change in human basic needs for apparel that willmake business in fashion industry become interesting dan increasing siginifi cantly. The growth of apparel industry contributes wealth enhancement of the stakeholders, starting from suppliers, small producers to big producers -such as small medium entreprises to national companies, and distributors. But there are also some obstacles faced by those stakeholders that slower their improving performance in Indonesia’s apparel industry development such as logistics problem, especially in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) area. The purposes of this research are: 1) To identify the strengths, weaknesses, opportunity and threat of logistics in apparel industry, 2)To formulate strategy to advantage the power of logistics as an effort to improve apparel industry performance in Jabodetabek area. This research took place in Jabodetabek, Indonesia. SWOT analysis and AHP method were used to analyze the data. The results of this research is aimed to provide a right management strategy of logistics to improve apparel industry performance in Jabodetabek.
STRATEGI KEKUATAN LOGISTIK UNTUK MENINGKATKAN KINERJA DI SEKTOR INDUSTRI PAKAIAN JADI Rindang Matoati; Rr. Siti Muslikhah; Nisa Zahra; Eka Noviani Azis; Akasyah Palahuddin
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.259 KB) | DOI: 10.12928/optimum.v6i2.7812

Abstract

In modern era, there is a change in human basic needs for apparel that willmake business in fashion industry become interesting dan increasing siginifi cantly. The growth of apparel industry contributes wealth enhancement of the stakeholders, starting from suppliers, small producers to big producers -such as small medium entreprises to national companies, and distributors. But there are also some obstacles faced by those stakeholders that slower their improving performance in Indonesia’s apparel industry development such as logistics problem, especially in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) area. The purposes of this research are: 1) To identify the strengths, weaknesses, opportunity and threat of logistics in apparel industry, 2)To formulate strategy to advantage the power of logistics as an effort to improve apparel industry performance in Jabodetabek area. This research took place in Jabodetabek, Indonesia. SWOT analysis and AHP method were used to analyze the data. The results of this research is aimed to provide a right management strategy of logistics to improve apparel industry performance in Jabodetabek.
PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT BERKUNJUNG KEMBALI HOTEL DI YOGYAKARTA RR. Siti Muslikhah; Yuni Astuti; Mahyuddin Mahyuddin
JURNAL MANAJEMEN Vol 5 No 1 (2015): JURNAL MANAJEMEN VOL. 5 NO. 1 JUNI 2015
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v5i1.185

Abstract

This study aimed to examine the effect of customer satisfaction on revisit intention hotel in Yogyakarta, either directly or through the mediation of brand trust. Respondents in this study is that stayed in one-star hotels in Yogyakarta. To test the hypothesis quantitatively, the data obtained through a survey of 106 respondents. Sampling method nonprobability sampling with purposive sampling method. Validity testing performed by Confirmatory Factor Analysis (CFA) while reliability testing performed by the item to total correlation and Cronbach's alpha. Meanwhile, to test the effect among variables used hierarchical regression analysis and analysis of mediation Baron and Kenny (1986). Results from this study is that customer satisfaction significant effect on brand trust, brand trust a significant effect on revisit intention. This study also proved that customer satisfaction significant influence on purchase intention of re-either directly or indirectly, that is mediated confidence in the brand. The role of mediation is partially. Keywords: consumer satisfaction, brand trust, repurchase/revisit intention, mediation.
Co-Authors Akasyah Palahuddin Azis, Eka Noviani Eka Noviani Azis Mahyuddin Mahyuddin Matoati, Rindang Nisa Zahra Palahuddin, Akasyah YUNI ASTUTI Zahra, Nisa