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All Journal COMMED: Jurnal Komunikasi dan Media Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Pengabdian dan Kewirausahaan
Yudhi, Lim
Prodi Ilmu Komunikasi Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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KOMODIFIKASI NILAI NASIONALISME SEBAGAI IDENTITAS SOSIAL MELALUI TETRALOGI STAND UP COMEDY PANDJI PRAGIWAKSONO Yudhi, Lim; Sadono, Teguh Priyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Bricolage : Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.805 KB) | DOI: 10.30813/bricolage.v4i02.1343

Abstract

Pandji Pragiwaksono selama menekuni karirnya di bidang stand up comedy telah menggelar empat tour stand up comedy show yang masing-masing berjudul “Bhinneka Tunggal Tawa”, “Merdeka Dalam Bercanda”, “Mesakke Bangsaku”, dan “Juru Bicara”. Seluruh materi yang dibawakan oleh Pandji seputar isu-isu sosial yang hadir dalam kehidupan bangsa Indonesia. Pandji berharap dapat memberikan perspektif baru kepada bangsa Indonesia untuk menjaga semangat nasionalisme dalam setiap stand up special-nya. Materi stand up comedy yang ditampilkan oleh Pandji selalu sarat dengan dunia politik. Hal ini juga terlihat melalui beberapa karya tulisannya di blog pribadinya yang selalu membahas isu-isu sosial politik. Sosok Anies Baswedan muncul dalam beberapa tulisan Pandji Pragiwaksono selama masa kampanye pilgub DKI Jakarta 2017 putaran pertama. Pandji menggelar tur-nya yang diberi judul “Juru Bicara” sekaligus ia saat itu menjadi juru bicara dari pasangan calon gubernur dan calon wakil gubernur Anies Baswedan dan Sandiaga Uno. Setiap materi stand up comedy yang dibawakan oleh Pandji selalu dibahas kembali melalui blog pribadinya. Pandji membahas bahwa solusi dari setiap permasalahan sosial yang ada di Indonesia adalah masih kurangnya kualitas pendidikan di Indonesia. Solusinya adalah butuh sosok yang dapat membawa perubahan tersebut untuk meningkatkan kualitas pendidikan di Indonesia. produksi wacana kepentingan politik di balik setiap materi stand up Pandji Pragiwaksono yang mengemas nilai nasionalisme sebagai identitas sosial menjadi sebuah komoditas di balik tetralogi stand up tour Pandji Pragiwaksono. Penelitian ini bertujuan untuk menunjukkan melalui AWK Teun A. van Dijk secara kritis, kepentingan politik yang dijual dengan mengemas nilai nasionalisme sebagai sebuah komoditas ideologi sebagai sebuah proses komodifikasi dalam memproduksi wacana kampanye politik melalui proses reproduksi materi stand up comedy dari setiap pertunjukkan stand up comedy special tour yang dibawakan oleh Pandji Pragiwaksono.Kata Kunci: Stand up comedy, Komodifikasi, Nasionalisme, Wacana Kritis
BATIK TULIS SEBAGAI WARISAN BUDAYA DUNIA DALAM MENANAMKAN RASA CINTA TANAH AIR GENERASI MUDA INDONESIA Lim Yudhi
Commed : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2019): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.185 KB) | DOI: 10.33884/commed.v4i1.1297

Abstract

ABSTRACT Batik tulis, which is one of Indonesia's cultural heritages, is one of the media in instilling the love of the homeland, so that the younger generation feels more ownership and love of indigenous Indonesian culture. This research focuses on how batik tulis as a world cultural heritage in an effort to instill the love of the homeland of Indonesia's young generation. This study aims to make people aware of their concept of being Indonesian citizens, so that people can realize their love for their homeland with the use of batik in their daily lives. Research that uses the sociocultural tradition with symbolic interaction theory focuses attention on the level of mind, self, and society. This study uses the interpretive paradigm, because researchers view batik tulis to have its own uniqueness and contain original truths, so the truth or knowledge generated from research is contextual. Keywords: love for the motherland, batik, symbolic interactions ABSTRAK Batik tulis yang merupakan salah satu warisan budaya Indonesia ialah salah satu media dalam menanamkan rasa cinta tanah air, agar generasi muda lebih merasa memiliki dan mencintai kebudayaan asli Indonesia. Penelitian ini berfokus pada bagaimana batik tulis sebagai warisan budaya dunia dalam upaya menanamkan rasa cinta tanah air generasi muda Indonesia. Penelitian ini bertujuan agar masyarakat memiliki kesadaran tentang konsep dirinya sebagai warga Indonesia, sehingga masyarakat bisa mewujudkan sikap cinta tanah airnya dengan penggunaan batik tulis dalam kehidupan sehari – hari. Penelitian yang menggunakan tradisi sosiokultural dengan teori interaksi simbolik ini memusatkan perhatian pada tataran pikiran, diri, dan masyarakat. Penelitian ini menggunakan paradigma interpretif, sebab peneliti memandang batik tulis memiliki keunikan tersendiri dan mengandung kebenaran yang orisinil, sehingga kebenaran atau pengetahuan yang dihasilkan dari penelitian bersifat kontekstual. Kata kunci: cinta tanah air, batik tulis, interaksi simbolik
REPRESENTASI FILM SEBAGAI DIPLOMASI BUDAYA (ANALISIS SEMIOTIKA BARTHES FILM ME VS MAMI SEBAGAI DIPLOMASI BUDAYA PADANG) Christina Christina; Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.949

Abstract

Entertainment industry is growing along with the development of communication technology especially in the film industry. Various films are created with a specific discourse or agenda. Not apart from the effort to introduce a culture, propaganda, tourism and so forth. One of the interesting things is cultural diplomacy that is done through a movie. Like one example of Me vs. Mami film that seeks to introduce Padang culture. With semiotics analysis Roland Barthes, the researchers are interested to see the representation posed in film scenes to introduce Padang culture as a form of cultural diplomacy.Keywords : Film, Cultural Diplomacy, Roland Barthes Semiotics
REPRESENTATIF SAHABAT MENYENANGKAN DALAM TVC OREO SEBAGAI MARKETING COMMUNICATION STRATEGY Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.21

Abstract

In mid August 2015, the world was hit by an advertisement that is unique in terms of the song until the very interesting visualization. Oreo miraculous fever hit several countries. Oreo ad that aired in several countries accompanied by the translation of the lyrics of the songs contained in the Oreo ad. Selection of the characters used in the ad interesting. One of the countries that serve such ads is Indonesia. In Indonesia, Oreo ads with the theme of "wonderfilled" that aired in two versions. The first version is ad featuring the figure of sharp-toothed sharks scary. The second version is ad featuring the figure of the vampire (Dracula) are creepy. In both versions of Oreo ad "wonderfilled" told that the characters have a sinister character is transformed into a friendly and pleasant character after they eat Oreo. Ad serving is accompanied by follow-up in the form of an event that invites citizens of Jakarta, capital of Indonesia which has a tropical climate. Residents are invited to imagine what would happen if the Oreo given to Jakarta. In the event, there are lots of games, music and snacks that use Oreo. The event closed with the peak of the "Jakarta snowing". Oreo ad serving "wonderfilled" although there are several versions, still has a consistency which emphasizes the gimmick products. Meaning representation pleasant companions illustrated through a series of scenes in the ad. The message conveyed by these ads is one way to socialize marketing campaigns conducted by Oreo. The unit of analysis in this study are some of the scenes contained in the advertisement oreo "wonderfilled" version of the shark and the vampire. By using the theory of marketing communication, this study tries to see the representation of the meaning contained in the advertisement Oreo through Peirce semiotic analysis and see how they related to the marketing communication strategy. Keywords: Advertising, Oreo, gimmick, representation, semiotics, marketing communication strategy
KOMODIFIKASI NILAI NASIONALISME SEBAGAI IDENTITAS SOSIAL MELALUI TETRALOGI STAND UP COMEDY PANDJI PRAGIWAKSONO Lim Yudhi; Teguh Priyo Sadono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.805 KB) | DOI: 10.30813/bricolage.v4i02.1655

Abstract

ABSTRACTPandji Pragiwaksono during his career in stand up comedy has held four stand up comedy shows, each titled "Bhinneka Tunggal Tawa", "Merdeka Dalam Bercanda", "Mesakke Bangsaku", and "Juru Bicara". All material presented by Pandji is about the social issues that are present in the life of the Indonesian nation. Pandji hopes to provide a new perspective to the nation of Indonesia to maintain the spirit of nationalism in each stand up special. The stand up comedy material displayed by Pandji is always loaded with politics. It is also seen through some of his writings on his personal blog that always addresses socio-political issues. Anies Baswedan figure appeared in several writings of Pandji Pragiwaksono during the first round of the pilgrim campaign of DKI Jakarta in 2017. Pandji held a tour entitled "Juru Bicara (Spokesperson)" as well as he was a spokesperson for the candidate pair of governor and candidate for vice-governor Anies Baswedan and Sandiaga Uno. Every material stand up comedy brought by Pandji always discussed again through his personal blog. Pandji discusses that the solution of any social problems that exist in Indonesia is still lack of quality education in Indonesia. The solution is to need a figure who can bring these changes to improve the quality of education in Indonesia. the production of political interest discourse behind every material stand up Pandji Pragiwaksono which packs the value of nationalism as social identity becomes a commodity behind the tetralogy of stand up tour Pandji Pragiwaksono This study aims to show through AWK Teun A. van Dijk critically, political interests are sold with packing the value of nationalism as an ideological commodity as a commodification process in producing political campaign discourse through the process of reproduction of stand up comedy material from every stand up comedy special tour performed by Pandji Pragiwaksono.Keywords : Stand up comedy, Commodification, Nasionalism, Critical DiscourseABSTRAKPandji Pragiwaksono selama menekuni karirnya di bidang stand up comedy telah menggelar empat tour stand up comedy show yang masing-masing berjudul “Bhinneka Tunggal Tawa”, “Merdeka Dalam Bercanda”, “Mesakke Bangsaku”, dan “Juru Bicara”. Seluruh materi yang dibawakan oleh Pandji seputar isu-isu sosial yang hadir dalam kehidupan bangsa Indonesia. Pandji berharap dapat memberikan perspektif baru kepada bangsa Indonesia untuk menjaga semangat nasionalisme dalam setiap stand up special-nya. Materi stand up comedy yang ditampilkan oleh Pandji selalu sarat dengan dunia politik. Hal ini juga terlihat melalui beberapa karya tulisannya di blog pribadinya yang selalu membahas isu-isu sosial politik. Sosok Anies Baswedan muncul dalam beberapa tulisan Pandji Pragiwaksono selama masa kampanye pilgub DKI Jakarta 2017 putaran pertama. Pandji menggelar tur-nya yang diberi judul “Juru Bicara” sekaligus ia saat itu menjadi juru bicara dari pasangan calon gubernur dan calon wakil gubernur Anies Baswedan dan Sandiaga Uno. Setiap materi stand up comedy yang dibawakan oleh Pandji selalu dibahas kembali melalui blog pribadinya. Pandji membahas bahwa solusi dari setiap permasalahan sosial yang ada di Indonesia adalah masih kurangnya kualitas pendidikan di Indonesia. Solusinya adalah butuh sosok yang dapat membawa perubahan tersebut untuk meningkatkan kualitas pendidikan di Indonesia. produksi wacana kepentingan politik di balik setiap materi stand up Pandji Pragiwaksono yang mengemas nilai nasionalisme sebagai identitas sosial menjadi sebuah komoditas di balik tetralogi stand up tour Pandji Pragiwaksono. Penelitian ini bertujuan untuk menunjukkan melalui AWK Teun A. van Dijk secara kritis, kepentingan politik yang dijual dengan mengemas nilai nasionalisme sebagai sebuah komoditas ideologi sebagai sebuah proses komodifikasi dalam memproduksi wacana kampanye politik melalui proses reproduksi materi stand up comedy dari setiap pertunjukkan stand up comedy special tour yang dibawakan oleh Pandji Pragiwaksono.Kata Kunci: Stand up comedy, Komodifikasi, Nasionalisme, Wacana Kritis
MEASURING MILLENNIALS' BEHAVIOR IN AVOIDING ADVERTISING ON YOUTUBE CHANNELS: A PUBLIC SERVICE ADVERTISEMENT REGARDING COVID-19 Henilia Yulita; Lim Yudhi
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i2.3749

Abstract

The pandemic of COVID-19 has had an impact on society and business. This includes the impact on people's information, product, and service consumption patterns. People spend more time at home because of social restrictions imposed to limit the spread of COVID-19. This is also gradually indicating opportunities for industry participants to deliver advertisements for their products or services via online media. The purpose of this study is to identify and analyze the determinants of attitudes toward advertising using ad content and advertising value. As an analytical tool, this quantitative study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) with SMART PLS. This study included 150 millennial YouTube users as participants. According to the findings of this study, ad content has a significant impact on advertising value. Furthermore, this study explains how ad content influences consumer attitudes toward advertising. The study's next finding explains that advertising value has no effect on attitudes toward advertising. This study explains, on the indirect effect, that advertising value does not mediate the relationship between ad content and attitude toward advertising. Other variables, such as advertising provider credibility and public saturation of COVID-19, can be suggested for future research.
Co-Authors Christina, Christina Henilia Yulita Sadono, Teguh Priyo Teguh Priyo Sadono