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All Journal COMMED: Jurnal Komunikasi dan Media Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Pengabdian dan Kewirausahaan
Yudhi, Lim
Prodi Ilmu Komunikasi Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Semiotika: Jurnal Komunikasi

 1 
REPRESENTASI FILM SEBAGAI DIPLOMASI BUDAYA (ANALISIS SEMIOTIKA BARTHES FILM ME VS MAMI SEBAGAI DIPLOMASI BUDAYA PADANG) Christina Christina; Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 1 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i1.949

Abstract

Entertainment industry is growing along with the development of communication technology especially in the film industry. Various films are created with a specific discourse or agenda. Not apart from the effort to introduce a culture, propaganda, tourism and so forth. One of the interesting things is cultural diplomacy that is done through a movie. Like one example of Me vs. Mami film that seeks to introduce Padang culture. With semiotics analysis Roland Barthes, the researchers are interested to see the representation posed in film scenes to introduce Padang culture as a form of cultural diplomacy.Keywords : Film, Cultural Diplomacy, Roland Barthes Semiotics
REPRESENTATIF SAHABAT MENYENANGKAN DALAM TVC OREO SEBAGAI MARKETING COMMUNICATION STRATEGY Lim Yudhi
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.21

Abstract

In mid August 2015, the world was hit by an advertisement that is unique in terms of the song until the very interesting visualization. Oreo miraculous fever hit several countries. Oreo ad that aired in several countries accompanied by the translation of the lyrics of the songs contained in the Oreo ad. Selection of the characters used in the ad interesting. One of the countries that serve such ads is Indonesia. In Indonesia, Oreo ads with the theme of "wonderfilled" that aired in two versions. The first version is ad featuring the figure of sharp-toothed sharks scary. The second version is ad featuring the figure of the vampire (Dracula) are creepy. In both versions of Oreo ad "wonderfilled" told that the characters have a sinister character is transformed into a friendly and pleasant character after they eat Oreo. Ad serving is accompanied by follow-up in the form of an event that invites citizens of Jakarta, capital of Indonesia which has a tropical climate. Residents are invited to imagine what would happen if the Oreo given to Jakarta. In the event, there are lots of games, music and snacks that use Oreo. The event closed with the peak of the "Jakarta snowing". Oreo ad serving "wonderfilled" although there are several versions, still has a consistency which emphasizes the gimmick products. Meaning representation pleasant companions illustrated through a series of scenes in the ad. The message conveyed by these ads is one way to socialize marketing campaigns conducted by Oreo. The unit of analysis in this study are some of the scenes contained in the advertisement oreo "wonderfilled" version of the shark and the vampire. By using the theory of marketing communication, this study tries to see the representation of the meaning contained in the advertisement Oreo through Peirce semiotic analysis and see how they related to the marketing communication strategy. Keywords: Advertising, Oreo, gimmick, representation, semiotics, marketing communication strategy
Co-Authors Christina, Christina Henilia Yulita Sadono, Teguh Priyo Teguh Priyo Sadono