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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Ekonomika dan Manajemen EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Relasi : Jurnal Ekonomi
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Nursing Physics Public Health Social Sciences

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Journal : JABE (Journal of Applied Business and Economic)

 1 
The Effect of Experiental Marketing on Cafe Excelso Customer Loyalty in Central Jakarta 2019 Rina Ayu Vildayanti
JABE (Journal of Applied Business and Economic) Vol 6, No 4 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i4.5937

Abstract

This study aimed to analyze the influence of experiential marketing on customer loyalty Cafe Excelso in Central Jakarta 2019. The research methodology used is quantitative method with cross section data and primary data obtained from questionnaires. The sampling technical using purposive sampling method with the data in 2019. The data analysis technique used is multiple linear regression to test of the validity, reliability test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistic and f-statistic to examine the effect together with a significance level of 5%. The results of this study indicate that in partial sense, feel, think, and act positive and significant impact on the customer loyalty, while relate variable have negative effect but not significant on customer loyalty. Meanwhile simultaneous independent variable sense, feel, think, act, and relate togetherly have a significant relationship to the dependent variable which is customer loyalty. Coefficient of determination from this study showed that the number of 71.96% of the variation of the independent vaiable sense, feel, think, act, and relate is able to explain the variation of the rise and fall dependent variable customer loyalty by 71.96%, while the remaining 28.04% influenced by other independent variable.Keywords : Experiential Marketing, Sense, Feel, Think. Act, Relate, Customer Loyalty.
Analisis Pengaruh Customer Delight (Adil dan Jujur(Justice),Pelayanan Terbaik (Esteem) dan Surprised/Finishing Touch) terhadap Loyalitas Pelanggan Es Teler 77 di Jakarta Pusat Tahun 2019 Rina Ayu Vildayanti
JABE (Journal of Applied Business and Economic) Vol 5, No 4 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v5i4.4182

Abstract

SEGMENTASI PASAR WISATAWAN MANCANEGARA DI DKI JAKARTA Rina Ayu Vildayanti
JABE (Journal of Applied Business and Economic) Vol 2, No 3 (2016): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.291 KB) | DOI: 10.30998/jabe.v2i3.1483

Abstract

Indonesia tourism potential is high enough. Jakarta is one of the destinations that have considerable tourism potential in Indonesia. Jakarta tourism development requires a serious governance. The successful development of Jakarta into an international tourist resort depends on the seriousness of the government to maximize the management of tourism in the city of Jakarta. This study aims to describe descriptively, the foreign tourist market segmentation in Jakarta based on length of stay, the amount of expenditure and the type of accommodation (hotel). Qualitative methods using secondary data related to length of stay, the amount of expenditure and the type of accommodation (hotel) used for foreign tourists visiting Jakarta. Expected results of the study could  be the rationale in establishing the Jakarta tourism more broadly.
Co-Authors Ana Yanovi Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Muhamad Jusmansyah Osi Ayudia Reynaldi Syahputra Said Sriyanto, Agus Yugi Setyarko Yugi Setyarko Yuni Kasmawati