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All Journal Jurnal Manajemen & Keuangan Jurnal Samudra Ekonomi dan Bisnis Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) SOSEK: Jurnal Sosial dan Ekonomi Balance : Jurnal Akuntansi dan Manajemen Prosiding Seminar Nasional Universitas Serambi Mekkah Bursa : Jurnal Ekonomi dan Bisnis SURPLUS : Jurnal Ekonomi dan Bisnis
Novi Aisha
Universitas Muhammadiyah Sumatera Utara
Agriculture, Biological Sciences & Forestry Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

 1 
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Smart Phone Vivo Studi Kasus Pada Mahasiswi Umsu Fakultas Ekonomi Dan Bisnis Novi Aisha
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 1 No. 3 (2020): (SEPTEMBER)
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v1i3.512

Abstract

The aim of the study was to determine and analyze the partial effect of brand image on the purchase decision of Vivo smartphone products studied by FEB UMSU students, to determine and analyze the partial effect of price on purchasing decisions of Vivo smartphone products studied by FEB UMSU students, to determine and analyze the effect of Simultaneous brand image and price on purchasing decisions for Vivo smartphone products studied by FEB UMSU students. The research approach used in this research is associative and quantitative. The number of research samples is 100 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra. Based on the results of the partial t-test, there is a significant influence between the Brand Image variables on Purchase Decisions for Students of the Faculty of Economics and Business UMSU. Based on the results of the partial test, there is a significant influence between the price variable on purchasing decisions for students of the UMSU Faculty of Economics and Business. Based on the simultaneous F test, there is a significant effect between the Brand Image and Price variables on Purchase Decisions for Students of the Faculty of Economics and Business UMSU.
Pengaruh Kualitas Pelayanan Dan Harga Tiket Terhadap Kepuasan Pelanggan Pengguna Jasa Di Pt. Kereta Api Indonesia Divre I Medan Novi aisha
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 3 (2021): SEPTEMBER (2021)
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i3.513

Abstract

This study aims to see the effect of Service Quality and Price on Customer Satisfaction with a sample of 100 respondents determined by Quota sampling technique as a determinant at PT. Kereta Api Indonesia (Persero) Medan, using a questionnaire/questionnaire. This study uses multiple linear regression test data analysis techniques. From the results of the study, it was found that there was a significant influence between Service Quality on Customer Satisfaction. From the results of this study, it was obtained that ticket prices had a significant effect on customer satisfaction. Based on the results of the F test there is a significant effect of Service Quality and Ticket Prices on Customer Satisfaction simultaneously.
Co-Authors Efry Kurnia Efry Kurnia Muhammad Elfi Azhar Raihanah Daulay