Jurnal Manajerial
Vol 1 No 2 (2014)

PENGARUH FITUR APLIKASI BLACKBERRY MESSENGER (BBM) PADA ANDROID DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BERBASIS ANDROID

MOHAMMAD FIKRI AMRULLAH (Unknown)

Article Info

Publish Date
02 Jan 2018

Abstract

This research aims to identify the factors that influence the purchase decision based on Android Smartphone Students study at Muhammadiyah University of Gresik . This study used a sample of 80 respondents , the type of data used primer.Experiance also test two independent variables , namely fuel and Lifestyle Features that affect the purchase decision . The purpose of this study presented was to determine the effect of lifestyle features and the purchase intention android based smartphone by using linear regression analysis bergand . The results showed that the fuel features significantly influence the purchase decision android based smartphone

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Journal Info
Jurnal Manajerial
Website

Abbrev

manajerial

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...