Jurnal Ilmu Politik dan Komunikasi
Vol 8 No 2 (2018): Jurnal Ilmu Politik dan Komunikasi

PENGARUH BIAYA KUALITAS TERHADAP PERTUMBUHAN PENJUALAN DAN PROFITABILITAS

Kusmana, Muhammad Iqbal (Unknown)
Dahlan, Muhammad (Unknown)
Hasyir, Dede Abdul (Unknown)



Article Info

Publish Date
24 Dec 2018

Abstract

The study aims to analyze the effect of quality costs on sales growth and profitability in regionaldrinking water companies (PDAMs). This study uses a quantitative approach. The population inthis study is quality costs in 391 PDAMs throughout Indonesia with a sample of 325 PDAMs. Thedata used is annual data from the realization of quality costs, sales growth rates, and profitmargins for three years, namely from 2015 to 2017. The results of this study indicate that qualitycosts have a significant positive effect on PDAM sales growth, with the percentage of influenceequal to 66.7%, while the remaining 33.3% is influenced by other factors not observed in this studyand quality costs have a significant positive effect on PDAM profitability, with a percentage effectof 59.5%, while the remaining 40.5% is influenced by other factors not observed in this study.

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Journal Info

Abbrev

jipsi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

JIPSi: Jurnal Ilmu Politik dan Komunikasi is an academic journal published two times annually (December and June) by Faculty of Social and Political Studies (Fakultas Ilmu Sosial dan Ilmu Politik) Universitas Komputer Indonesia. This journal publishes original researches in multi concepts, theories, ...