JTT (Jurnal Teknologi Terpadu)
Vol 7, No 1 (2019): JTT (Jurnal Teknologi Terpadu)

Sistem Pendukung Keputusan Pemilihan Media Cetak Sebagai Sarana Promosi Menggunakan Metode Analytical Hierarchy Process Dan Weighted Product

Gunawan Gunawan (STMIK Balikpapan)

Article Info

Publish Date
26 Apr 2019

Abstract

The selection of advertising media in the development and business competition is very important. It determines that criteria and the alternative for each person is different. It makes decisions are very difficult because we have a lot of choices, time and cost.Decisions that are fast and appropriate in determining the best print media as a promotion, which is in accordance with the needs and desires of the advertiser.Selection of Analytical Hierarchy and Weighted Product (WP) method as a tool to assist in making decisions with calculations done by using AHP to get criteria weight and continue using the WP method. Both methods can provide recommendations in the selection of print media as a medium of promotion. The result of combining the two methods results in a rankingKeywords : Analytical Hierarchy Process    Weighted Product, media print

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Journal Info
JTT (Jurnal Teknologi Terpadu)
Website

Abbrev

jtt

Publisher

Politeknik Negeri Balikpapan

Subject

Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

JTT (Jurnal Teknologi Terpadu) dengan ISSN 2477-5177 (media online) dan 2338-6649 (media cetak), adalah jurnal ilmiah yang mempublikasikan hasil penelitian dibidang inovasi teknologi terapan dengan cakupan: Teknik Mesin, Teknik Elektro, Teknik Sipil, dan Teknik ...