<![CDATA[ABSTRAKEra perdagangan global, sejalan dengan konvensi internasional yang telah diratifikasi Indonesia, peranan Merek dan Indikasi Geografis menjadi sangat penting terutama dalam menjaga persaingan usaha yang sehat, berkeadilan, pelindungan konsumen, serta pelindungan Usaha Mikro, Kecil, dan Menengah dan industri dalam negeri. Undang-Undang Nomor 15 Tahun 2001 tentang Merek masih terdapat kekurangan dan belum dapat menampung perkembangan kebutuhan masyarakat di bidang Merek dan Indikasi Geografis serta belum cukup menjamin pelindungan potensi ekonomi lokal dan nasional sehingga perlu diganti. Maka hadir Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis yang lebih konfrehensif pengaturannya. Upaya Pemerintah Daerah Kabupaten Cianjur melalui Masyarakat Pelestari Padi Pandanwangi Cianjur (MP3C) Di tahun 2015 Beras Pandanwangi Cianjur telah terdaftar Indikasi Geografis (IG) tanggal 16 Oktober 2015 dengan nomor permohonan: IG. 00.2014.000011 dan nomor pendaftaran ID G 000000034. Dengan demikian, dianggap perlu untuk melakukan focus group discution ke (MP3C) sebagai pemegang hak Indikasi Geografis Terdaftar. ABSTRACTThe era of global trade, in line with the international conventions that have been ratified by Indonesia, the role of the brand and the geographical indication becomes very important especially in maintaining a healthy business competition, fairness, shield cover consumers, as well as shield cover micro, small, and medium enterprises and industries in the country. Act No. 15 of 2001 Year Brand still contained flaws and yet accommodates the development needs of the community in the field of Geographical Indications as well as brand and not enough guarantee shield cover local and national economic potential so as to need to be replaced. Then the present Act No. 20 Year 2016 about brands and Geographic Indications konfrehensif setting. The efforts of local governments through communities Cianjur Of Cianjur Pandanwangi Rice (MP3C) in year 2015 Pandanwangi Rice Cianjur registered geographical indications (IG) October 16, 2015 with a plea: IG. 00.2014.000011 and registration number ID G 000000034. Thus, it was considered necessary to conduct a focus group to discution (MP3C) as the holder of the rights of a registered geographical indication.]]>
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