<![CDATA[The problems of this research was there any significant effect of resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . The goal is to identify and analyze the effect of significant resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . This type of research is associative . There are five variables used , namely personal resources , commercial resources , public resources , sources ofexperience and purchasing decisions . The main data research is the primary data collected by questionnaire technique . Data were analyzed using multiple linear regression . The results of the analysis showed that , the variable private resources , commercial resources , public resources , and sources of experience together significantly influence purchasing decisions at. Bank BNI Syariah Branch Palembang . But only partially public resources that provide significant influence on consumer purchasing decisions at. Bank BNI Syariah Palembang .]]>
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