JURNAL LENTERA BISNIS
Vol 1, No 1 (2012): JURNAL LENTERA BISNIS

HUBUNGAN KUALITAS PELAYANAN DENGAN REKOMENDASI MAHASISWA

Euis Winarti (POLITEKNIK LP3I JAKARTA)



Article Info

Publish Date
22 Aug 2017

Abstract

The Relationship between Service Quality with the Student's Recommendation.The benefit of this research is expected, to become  the guidance for the managerial, mainly in upgrading the service quality in term of upgrading the student's recommendation.The purpose of this research is to examine the hypothesis of relationship between Service Quality with Student's Recommendation. In drawing the sample used "Pusposive Sampling" technique, in data analysis is used a statistic descriptive and in hypothesis correlation technique.The result of all research variables (service quality, and student's recommendation) shows average (good enough) by the student. All the hypothesis are accepted because the P Value < 0.05, it means that Ho is unaccepted and HA is accepted: So that there is strong relationship between service quality with the student's recommendation. All the hypothesis in its variable has relationship which is stated in coefficient correlation (r). Marked r all positive (+) which means leads to one-way relationship between service quality with student's recommendation. The service quality variable has the strong relationship with student's recommendation 

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Journal Info

Abbrev

jrlab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...