Jurnal Pilar Nusa Mandiri
Vol 13 No 1 (2017): PILAR Periode Maret 2017

ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN DAN PENGGUNAAN APLIKASI GO-JEK MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Lovianevy Firtian Soebali Putri (Sistem Informasi STMIK Nusa Mandiri)
Irfan Mahendra (Sistem Informasi STMIK Nusa Mandiri)



Article Info

Publish Date
15 Mar 2017

Abstract

Gojek Application is an android based application that is the entrance for customers to obtain services provided by PT Gojek Indonesia. This research was conducted to analyze the factors that affect the acceptance and use of the Gojek Application using United Theory of Acceptance and Use of Technology (UTAUT). This research was conducted on 50 people Gojek Application users are found in several locations of offices, malls, schools, colleges and the environment surrounding the housing in Jakarta. Based on research, it is known that the simultaneous factor performance expectancy, effort expectancy, social influence, and facilitating conditions and significant positive effect on use behavior Gojek Application. While partially, it is known that performance expectancy and social influence which has a positive and significant effect on use behavior Gojek Application. While effort expectancy and facilitating conditions not have a positive and significant effect on use behavior Gojek Application.

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Journal Info

Abbrev

pilar

Publisher

Subject

Computer Science & IT

Description

Jurnal Pilar merupakan jurnal ilmiah yang diterbitkan oleh program studi sistem informasi STMIK Nusa Mandiri. Jurnal ini berisi tentang karya ilmiah yang bertemakan: Rekayasa Perangkat Lunak, Sistem Pakar, Sistem Penunjang, Keputusan, Perancangan Sistem Informasi, Data Mining, Pengolahan ...