Social Economics and Ecology International Journal (SEEIJ)
Vol 2, No 2 (2018): October

STRATEGY CAMPAIGN "SENTUHAN KEHIDUPAN" OF JOHNSON & JOHNSON INDONESIA IN BUILDING CORPORATE IMAGE

Nursanti, Pradnya (Unknown)
Haryanti, Astrid (Unknown)

Article Info

Publish Date
08 May 2019

Abstract

This research aims to identify the campaign strategy of Sentuhan Kehidupan from Johnson & Johnson Indonesia in building corporate image. The research method used is descriptive qualitative with data collection techniques in the form of semi-structured interviews, observation, documentation, and literature studies. The results of this research show that the campaign strategy is to perform problem analysis first, determine the objectives, messages, objectives, tactics, resources allocation time and evaluation methods.

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Journal Info
Social Economics and Ecology International Journal (SEEIJ)
Website

Abbrev

seeij

Publisher

Universitas Bina Nusantara

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

Description

Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community ...