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All Journal Social Economics and Ecology International Journal (SEEIJ)
Nursanti, Pradnya
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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STRATEGY CAMPAIGN "SENTUHAN KEHIDUPAN" OF JOHNSON & JOHNSON INDONESIA IN BUILDING CORPORATE IMAGE Nursanti, Pradnya; Haryanti, Astrid
Social Economics and Ecology International Journal Vol 2, No 2 (2018): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v2i2.5657

Abstract

This research aims to identify the campaign strategy of Sentuhan Kehidupan from Johnson & Johnson Indonesia in building corporate image. The research method used is descriptive qualitative with data collection techniques in the form of semi-structured interviews, observation, documentation, and literature studies. The results of this research show that the campaign strategy is to perform problem analysis first, determine the objectives, messages, objectives, tactics, resources allocation time and evaluation methods.
Co-Authors Haryanti, Astrid