Jurnal Ekonomi Bisnis Indonesia
Vol 13 No 1 (2018): JEBI

FAKTOR YANG MENENTUKAN LOYALITAS NASABAH PADA BANK BNI SYARIAH (STUDI KASUS NASABAH BANK BNI SYARIAH CABANG FATMAWATI)

Sesunan, Yunia Silvia (Unknown)

Article Info

Publish Date
16 Dec 2018

Abstract

The purpose of this study was to observe the effect of marketing mix, brand image, servicequality and loyalitas of the customer's Bank BNI Syariah Branch Fatmawati. The data that used inthis study is primary data, and data collection is done using questionnaire with random samplingmethode,the object of this research is the customerof Bank BNI Syariah Fatmawati Branch. In orderto provide the best service to the customer. The result of this study indicates that marketing mix,brand image and service qualityhave positive and significant partial and simultaneous effect oncustomer loyalty of Bank BNI Syariah Branch Fatmawati.

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Journal Info
Jurnal Ekonomi Bisnis Indonesia
Website

Abbrev

Jebi

Publisher

Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management ...