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All Journal International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi Bisnis Indonesia
Sesunan, Yunia Silvia
Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah Mulazid, Ade Sofyan; Fadilah, Ligar; Sesunan, Yunia Silvia
International Journal of Islamic Business and Economics (IJIBEC) IJIBEC VOLUME 2 NO. 2 DECEMBER 2018
Publisher : Faculty of Islamic Economics and Business of Institut Agama Islam Negeri (IAIN) Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.316 KB) | DOI: 10.28918/ijibec.v2i2.1370

Abstract

The objective of research was to find out the effect of marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried out using questionnaire distributed directly with random sampling method; the object of research was customers of Bank BNI Syariah. This research was expected to contribute to the bank, particularly Fatmawati Branch of Bank BNI Syariah, in order to give good service to their customers. The result of research showed that marketing mix, brand image, and service quality affected positively and significantly the customer loyalty in Fatmawati Branch of Bank BNI Syariah either partially or simultaneously.
FAKTOR YANG MENENTUKAN LOYALITAS NASABAH PADA BANK BNI SYARIAH (STUDI KASUS NASABAH BANK BNI SYARIAH CABANG FATMAWATI) Sesunan, Yunia Silvia
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol 13 No 1 (2018): JEBI
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.527 KB) | DOI: 10.36310/jebi.v13i1.97

Abstract

The purpose of this study was to observe the effect of marketing mix, brand image, servicequality and loyalitas of the customer's Bank BNI Syariah Branch Fatmawati. The data that used inthis study is primary data, and data collection is done using questionnaire with random samplingmethode,the object of this research is the customerof Bank BNI Syariah Fatmawati Branch. In orderto provide the best service to the customer. The result of this study indicates that marketing mix,brand image and service qualityhave positive and significant partial and simultaneous effect oncustomer loyalty of Bank BNI Syariah Branch Fatmawati.
Co-Authors Ade Sofyan Mulazid Fadilah, Ligar