Indonesian Journal of Advocacy and Legal Services
Vol 1 No 1 (2019): Strengthening Community and Legal Sector in Indonesia

Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

Santoso, Budi (Unknown)
Pratomo, Inge Widya Pangestika (Unknown)
Hidayah, Nida Nur (Unknown)
Banna, Sabri (Unknown)
Kusumaningtyas, Rindia Fanny (Unknown)

Article Info

Publish Date
10 Sep 2019

Abstract

Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.

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Journal Info
Indonesian Journal of Advocacy and Legal Services
Website

Abbrev

ijals

Publisher

Universitas Negeri Semarang

Subject

Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Advocacy and Legal Services (IJALS) is a double blind peer-reviewed journal published by the Faculty of Law, Universitas Negeri Semarang. IJALS is published twice a year (biannual), every March and September. IJALS is a Scientific Journal of Law that has specificities in the ...