Journal of Tourism and Creativity
Vol 1 No 1 (2017)

Model Komunikasi Pemasaran Bisnis Jasa

Zakaria Lantang Sukirno (Unknown)

Article Info

Publish Date
19 Jan 2017

Abstract

Abstract Marketing communication is one of the tools of service business which base onhospitality. From practical and tacktical aspec integrated maketing communicationactivities is marketing communication mix “7P”; advertising, direct marketing,digital marketing/internet, sales promotion, public relations and personal selling.Integrated marketing communication for service business must adaptation to social,culture, economic situations and market targeting. The core of succesful of servicebusiness are uniqueness, quality and excellent service of the product throughinteraktif marketing. Key Word: marketing communication, service business

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Journal Info
Journal of Tourism and Creativity
Website

Abbrev

tourismjournal

Publisher

Universitas Jember

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of ...