Tourism Reserch Journal
Vol 2 No 1 (2018): (TRJ) Tourism Research Journal

How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis

Rina Suprina (Trisakti School of Tourism)
Agrifina Amanda Nathania (Unknown)

Article Info

Publish Date
19 Oct 2018

Abstract

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area. This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP. The result shows several development strategies in the category of human resources, product and marketing.

Copyrights © 2018




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Journal Info
Tourism Reserch Journal
Website

Abbrev

trj

Publisher

Sekolah Tinggi Pariwisata Trisakti

Subject

Education Social Sciences Transportation Other

Description

TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ...