Management
2010

ANALYSIS OF MARKETING STRATEGY CREDIT PROFESSIONALS (Case Study PT RB Danagung Ramulti Yogyakarta)

Purwadhi, Purwadhi (Unknown)
Lantum, MS, Drs. Alex Kahu (Unknown)

Article Info

Publish Date
08 Oct 2010

Abstract

Abstraction Company in its efforts to achieve the objectives need to pay attention to 2 (two) business environmental factors, namely external and internal factors. External factors are factors that can not be controlled by the company, covering economic, political, legal, technological, demographic and socio-cultural. Internal factors are factors that can be controlled by the company covers all management functions consisting of marketing, finance, personnel, human resources, research and development and enterprise management information system Target market strategy that has been conducted by PT BPR Danagung Ramulti Yogyakarta on professional credit products are prospective customers who have fixed incomes who are in the DIY. Keywords : marketing strategy credit

Copyrights © 2010




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
11.694 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Management
Website

Abbrev

management

Publisher

STIE Nusa Megar Kencana

Subject

Decision Sciences, Operations Research & Management

Description

...