Academica : Journal of Multidisciplinary Studies
Vol 3, No 1 (2019)

MENELUSURI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN OVO PADA PELANGGAN GRAB MAHASISWA IAIN SURAKARTA FAKULTAS EKONOMI DAN BISNIS ISLAM

Fajar, Bagus Mutiara (Unknown)
Lutfiyani, Lutfiyani (Unknown)
Mirati, Titik (Unknown)

Article Info

Publish Date
01 Dec 2019

Abstract

This research aimed to find out the factors that influence the use of OVO in Grab customers. The informant in this research is students of IAIN Surakarta, Faculty of Economics and Islamic Business, class of 2016. Data collection techniques by using in-depth interviews to 10 informants. The analysis techniques by using descriptive qualitative method that is useful to provide facts and data. The result showed the factors that influenced the interest in using OVO in Grab customers of IAIN Surakarta student Faculty of Economics and Islamic Business were due the ease, benefit, price value, and social factor.Keyword : interest using OVO; grab.

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Journal Info
Academica : Journal of Multidisciplinary Studies
Website

Abbrev

academica

Publisher

Institut Agama Islam Negeri Surakarta

Subject

Education Other

Description

Academica : Journal of Multidisciplinary Studies is a multidisciplinary journal published by the State Islamic Institute of Surakarta ( IAIN Surakarta). First published in 2017, Academica is published twice a year (January-June and July - December). ...