Hasanuddin Journal of Applied Business and Entrepreneurship
Vol 2 No 3 (2019)

PENGARUH SIKAP, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNA KARTU KREDIT PT. BANK MEGA TBK DI MAKASSAR

Nur Nubli Cakramalinda (Unknown)
Jusni Jusni (Unknown)
Abdul Razak Munir (Unknown)



Article Info

Publish Date
02 Aug 2019

Abstract

This study aims to determine the influence of attitudes, promotions, and quality of service to the decision of credit card users PT. Bank Mega Tbk In Makassar. The approach used in this research is quantitative approach with the aim of studying the research naturally about the influence of attitude, promotion, and consumer service with the decision of credit card usage of PT. Bank Mega Makassar. In this study, researchers are not directly involved in the situation and setting of phenomena to be studied, this is because in this study the phenomenon that occurs in the subject of this study will be poured in the form of questionnaires. The result of the research shows that partially attitude and quality of card service have positive effect to credit card user decision. While promotion of credit card user decisions is negative and not significant.

Copyrights © 2019






Journal Info

Abbrev

hjabe

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for ...