Business Management Journal Program Studi Manajemen
Vol 10, No 2 (2014): Business Management Journal

STRATEGI PENGEMBANGAN PEMASARAN “LAKSA TANGERANG” SEBAGAI SALAH SATU PRODUK WISATA KULINER DI TANGERANG

Dhian Tyas Untari Tyas Untari (Unknown)
Budi Satria (Unknown)

Article Info

Publish Date
26 Jul 2017

Abstract

Laksa Tangerang is one exclusive culinary of Tangerang which has potential to be developed as culinary tourism product. Tangerang considering that tourism sector is one of sector that has large enough of foreign exchange earninge even for regional development level or national development level. This research use IF/EF and SWOT Analisys by using primary data obtained from interviews and observations on culinary entrepreneurs and craftsmen and secondary data from related institutions. Through the analisys a marketing strategy in developing laksa Tangerang and is expected to make recommendations in the development of culinary tourism in Tangerang Melalui analisis tersebut diharapkan penelitian dapat menghasilkan sebuah strategi pemasaran dalam mengembangkan laksa Tangerang dan diharapkanju dapat menjadikan rekomendasi dalam pengembangan wisata kuliner di Tangerang.

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Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...