Business Management Journal Program Studi Manajemen
Vol 5, No 1 (2009): Business Management Journal

PENGARUH KEPUASAN, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS KONSUMEN TELEKOMUNIKASI

Arnold Japutra (Unknown)

Article Info

Publish Date
27 Jul 2017

Abstract

This research is quantitative descriptive research with cross sectional study. The primary data is obtained from students of a university located in Jakarta Barat. The method of sampling is non probability sampling and the technique is judgmental sampling. The sample consisted of 300 respondent. The result of this research shows that there is a positive effect satisfaction to trust, there is a positive effect on trust to commitment, there is a positive effect commitment to loyalty, there is a positive effect satisfaction to loyalty and there is a positive effect trust to loyalty. Key Words- Satisfaction, Trust, Commitment, Loyalty

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
9085.344 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...