Proceeding of World Conference
Vol. 1 No. 2 (2019): November 2019

THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF ARA SHOP SIDOARJO

Arum Dwi Dayanti (Faculty of Economics and Business Management Study Program Narotama University Surabaya)
I Nyoman Sudapet (Faculty of Economics and Business Management Study Program Narotama University Surabaya)
Hamzah Deny Subagyo (Faculty of Economics and Business Management Study Program Narotama University Surabaya)

Article Info

Publish Date
21 Nov 2019

Abstract

The purpose of this study was to analyze the influence of brands image and brand trust on customer satisfaction and customer loyalty in Ara Shop, Sidoarjo. This research is quantitative research. The population and samples were distributed by 60 respondents. Technique of answering data using a questionnaire. Analysis of the data used is Convergence Validity, Discriminant Validity, used and Average Variance Extracted (AVE). Based on the results of the study, the brand image variable and brand trust simultaneously or partially significant towards customer satisfaction and customer loyalty in Ara Shop, Sidoarjo.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
217.648 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceeding of World Conference
Website

Abbrev

prd

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

Description

Proceeding of World Conference, is Publication of conference articles in the field of multidisciplinary sciences published by the World conference; aims to make it easier for readers and writers to access articles during time and make it easier to download and distribute. ...