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Arum Dwi Dayanti
Faculty of Economics and Business Management Study Program Narotama University Surabaya
Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

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THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF ARA SHOP SIDOARJO Arum Dwi Dayanti; I Nyoman Sudapet; Hamzah Deny Subagyo
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.648 KB) | DOI: 10.29138/prd.v1i2.149

Abstract

The purpose of this study was to analyze the influence of brands image and brand trust on customer satisfaction and customer loyalty in Ara Shop, Sidoarjo. This research is quantitative research. The population and samples were distributed by 60 respondents. Technique of answering data using a questionnaire. Analysis of the data used is Convergence Validity, Discriminant Validity, used and Average Variance Extracted (AVE). Based on the results of the study, the brand image variable and brand trust simultaneously or partially significant towards customer satisfaction and customer loyalty in Ara Shop, Sidoarjo.
Co-Authors Hamzah Deny Subagyo I Nyoman Sudapet