JURNAL MANAJEMEN (EDISI ELEKTRONIK)
Vol 10, No 2 (2019): Jurnal Manajemen (Edisi Elektronik)

Strategi Telkomsel dalam Transformasi menjadi Perusahaan Digital

Usman Syarif (Telkomsel Indonesia)
Renea Shinta Aminda (Universitas Ibn Khaldun)

Article Info

Publish Date
01 Dec 2019

Abstract

The transformation to digital companies must be carried out by Telkomsel according to Gerhard Berhold, 2019 there are 5 basic things why companies must transform to digital; Increased customer demand, higher procurement competencies, growing competition, fast pace, new technology. Digital technology that has not been well anticipated causes the company's revenue to decline. This research will see whether the transformation carried out by Telkomsel is going well. Using John Kotter's theory in his book 8 Steps Process for Leading Change. The results obtained are all the steps that have been done well by Telkomsel, except for one step which is to formulate and socialize the vision of transformation.

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Journal Info
JURNAL MANAJEMEN (EDISI ELEKTRONIK)
Website

Abbrev

manajemen

Publisher

Universitas Ibn Khaldun Bogor

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen fokus pada penelitian dan artikel yang bertemakan manajemen dengan sub pembahasan: manajemen SDM, manajemen pemasaran, manajemen keuangan, manajemen syariah, manajemen rumah sakit dan manajemen bisnis serta manajemen strategik ...