Jurnal Manajemen Strategi dan Aplikasi Bisnis
Vol 1 No 1 (2018)

Pengaruh kualitas produk dan harga terhadap keputusan pembelian: peran minat beli sebagai variabel moderating

Sandro Christian (Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia)

Article Info

Publish Date
22 Dec 2018

Abstract

This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample of 72 respondents who used futsal specs in Jabodetabek who had bought futsal specs using non-probability sampling and purposive sampling techniques. The results of this study indicate that the factors that influence purchasing decisions are product quality. Buying interest moderates the relationship of all independent variables with the dependent variable. The implications of this research can be a reference for the management team in formulating futsal shoes sales strategy related to product quality, price, buying interest.

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Journal Info
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Website

Abbrev

JMSAB

Publisher

Lembaga Pengembangan Manajemen dan Publkasi Imperium

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and ...