Jurnal Accounting Information System (AIMS)
Vol. 2 No. 1 (2019)

PENERAPAN DATA MINING DENGAN ASSOCIATION RULES UNTUK MELIHAT HUBUNGAN TERTANGGUNG, PEMILIHAN PRODUK DAN PERILAKU NASABAH (Studi Kasus: PT. Prudential Life Assurance)

Awan Setiawan (Universitas Langlangbuana)
Erwin Yulianto (Unknown)

Article Info

Publish Date
29 Apr 2019

Abstract

The world of insurance business that is full of competition makes the perpetrators must always think about breakthrough strategies that can guarantee the continuity of their insurance business. One of the main assets owned by insurance companies is business data in an extraordinary amount.Data mining is a new technology that is very useful to help insurance companies find very important information from business data as the main asset they have. Data mining can predict trends and traits of business behavior that are very useful to support important decision making. Automated analysis carried out by data mining exceeds that carried out by traditional support systems. Apriori and FP-Growth are the most famous algorithms for finding high frequency patterns, these algorithms are part of the Rule Association used in this study.

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Journal Info
Jurnal Accounting Information System (AIMS)
Website

Abbrev

aims

Publisher

Universitas Masoem

Subject

Economics, Econometrics & Finance

Description

Jurnal Accounting Inforamtion System (AIMS) merupakan jurnal keilmuan yang diterbitkan oleh jurusan sistem informasi akuntansi STKOM Al Masoem Bandung. Jurnal ini merupakan wadah publikasi karya ilmial berupa tulisan akademisi, peneliti dan praktisi tentang penelitian murni dan terapan pada bidang ...