Jurnal Riset Bisnis dan Manajemen
Vol 10 No 2 (2017): Edisi Agustus

KUALITAS LAYANAN TIKET ELEKTRONIK TERHADAP KEPUASAN KONSUMEN

Rezki Orientani (Unknown)
Helni Mutiarsih Jumhur (Unknown)



Article Info

Publish Date
29 Sep 2017

Abstract

PT. Kereta Api Indonesia has transformed business and information technology applied to electronic ticket. Based on reports complaints from July to December 2016, there were total of 31 complaints on Customer Service about electronic tickets. This research aimed to determine consumer responses about the service quality of electronic ticket and find out how much influence the service quality of electronic ticket to consumer satisfaction of PT Kereta Api Indonesia. The method used in this research was quantitative, while the purpose of the study is descriptive. The sampling technique used in this research is Non Probability Sampling by purposive sampling technique and use 384 respondents. Overall, the service quality and customer satisfaction of electronic ticket were considered good. The influence of service quality of electronic ticket to customer satisfaction was amounted to 55.2%. To improve quality service, PT. Kereta Api Indonesia needs to provide a guarantee.

Copyrights © 2017






Journal Info

Abbrev

jrbm

Publisher

Subject

Economics, Econometrics & Finance

Description

The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, ...