Garuda - Garba Rujukan Digital

Katalogis

Vol 6, No 4 (2018)

Mulyana Zainal Mutakim (Unknown)
Syamsul Bachri (Unknown)
Wahyuningsih Wahyuningsih (Unknown)

Publish Date
03 Dec 2018

The aims of this research are: 1) to determine and analyze the influence of service quality on customers’ satisfaction; 2) to determine and analyze the influence of service quality on customers’ trust; 3) to determine and analyze the influence of customers’ satisfaction on trust. Type of study is explanatory in explaining the relationship between variables studied by involving 180 customers of four-wheel motor vehicles in Palu with probability sampling technique. Based on the result of SEM testing, the study find that; 1) service quality has positive and significant influence on customers’ satisfaction; 2) service quality has positive and significant influence on customers’ trust; 3) customers’ satisfaction has positive and significant influence on customers’ trust.

Citation Download

EndNote, Reference Manager, ProCite

Latex, Jabref

533.814 KB