Jurnal Studi Manajemen Organisasi
Vol 12, No 2 (2015)

ANALISIS PENGARUH PREFERENSI MEREK, PERSEPSI KUALITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MATIK DI SEMARANG

Imroatul Khasanah (Diponegoro University)

Article Info

Publish Date
25 Jan 2017

Abstract

This research study aimed to determine the influence of brand preference,perceivedquality, Perceived Value toward purchasing decisions. This research is motivatedincreasingly tight competition level of automatic motor cycle. A sample of this study is100 consumens. The technique used in sampling is an accidental sampling. The results ofthis study is a manufacture company or business actors which is able to offer the benefitthrough increased brand preference by providing added value services to business andconsumers, will eventually be able to influence its consumer behaviour in purchasingdecisions.Key words: brand preference , perceived quality, Perceived Value , purchase decisions.

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Journal Info
Jurnal Studi Manajemen Organisasi
Website

Abbrev

smo

Publisher

Universitas Diponegoro

Subject

Economics, Econometrics & Finance

Description

Jurnal Studi Manajemen Organisasi merupakan peer-reviewed academic journal yang terbit mulai 2007 yang di publikasikan Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Jurnal Studi Manajemen Organisasi menerbitkan artikel konseptual dan empiris di bidang manajemen. JSMO ...