E-Jurnal Manajemen Universitas Udayana
Vol 4 No 4 (2015)

Pengaruh Sikap Mengeluh Dan Ketidakpuasan Pada Perilaku Mengeluh Pembeli Sepeda Motor Yamaha

Putu Eka Dita Nityawan (Fakultas Ekonomi dan Bisnis, Universitas Udayana)
I Gst Agung Ketut Sri Ardani (Fakultas Ekonomi dan Bisnis, Universitas Udayana)

Article Info

Publish Date
02 Apr 2015

Abstract

This study aims to determine the effect of dissatisfaction with the attitude of complaining and complaining behavior committed consumers who purchased a Yamaha motorcycle in the city of Denpasar. Sample size of 105 people with purposive sampling method. Data were collected by questionnaires that using 5-point Likert scale to measure the 15 indicators of the three variables of the study. The analysis technique used is multiple linear regression. This study obtain the result that the complaining attitude positive and significant effect on the behavior complained of and dissatisfaction positive and significant effect on the behavior complained.

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...