E-Jurnal Manajemen Universitas Udayana
Vol 3 No 3 (2014)

Pengaruh Lingkungan Situasional Terhadap Pemilihan Tempat Belanja Minimarket di Kota Denpasar

Wayan Sukmantara (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Ni Wayan Sri Suprapti (Fakultas Ekonomi dan Bisnis Universitas Udayana)

Article Info

Publish Date
10 Mar 2014

Abstract

Situational environment is one of trigger that can affect consumer behavior. That contains five characteristics that each characteristic have different effect to make consumer choosing a place to shopping. The purpose of this research is to know how major difference and the probability among situational environment affect consumer in Denpasar to choosing Minimarket as their main-shopping place. This research use 150 respondent that have been decided by purposive sampling technique. The method that used in this research is descriptive and inference statistic, such as logistic regression. The result of this research showed that situational environment have partial effect to choosing Minimarket in Denpasar and have a variant possibilities on each situational characteristics.

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...