E-Jurnal Manajemen Universitas Udayana
Vol 4 No 2 (2015)

Pengaruh Umur, Pendidikan dan Pendapatan Terhadap Niat Beli Konsumen pada Produk Kosmetik The Body Shop di Kota Denpasar

Made Mahesa Mahendra (Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia)
I Gusti Agung Ketut Sri Ardani (Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia)

Article Info

Publish Date
14 Feb 2015

Abstract

Change in the marketing field radically like change on techonology, globalization, government regulation. This situation and condition will arise new consumer behavior that reflected at their need and willing. In order to win the competition the marketer should quick response to the request change, to satisfy all costumer need and willing because base of marketing is customer oriented. This study aims to find out the effect of age, education and income toward consumer buy intention. Number of sample was 100 respondent with purposive sampling method. Data collection was conducted through interview and questoner. Analysis technique was multiple regression analysis. The result shows age, education, and income have significant effect toward consumer buy intention.

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...