E-Jurnal Manajemen Universitas Udayana
Vol 3 No 7 (2014)

Pengaruh Service Quality Dan Service Value Terhadap Customer Satisfaction Bali Tangi Spa Denpasar

Dewa Ayu Sri Astiti (Fakultas Ekonomi dan Bisnis Universitas Udayana)
I Made Jatra (Fakultas Ekonomi dan Bisnis Universitas Udayana)

Article Info

Publish Date
10 Jul 2014

Abstract

Bali Tangi SPA is the best service SPA company which comes from the Bali island. The number of samples obtained by using purposive sampling method is as much as 105 respondents. Based on the analysis we can conclude that the service quality and service value simultaneously significant positive effect of this is evident from the value of F is greater than F table. service quality and service value positive and significant impact on customer satisfaction partially. This can be evidenced from the values of t greater than t table value. Service value is the variable that most affects customer satisfaction at Bali Tangi SPA Denpasar. Key words: service quality, service value

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...