E-Jurnal Manajemen Universitas Udayana
Vol 3 No 9 (2014)

Pengaruh Ketidakpuasan dan Sikap Mengeluh terhadap Perilaku Mengeluh Pengguan Mobil Suzuki di Kota Denpasar

I Gede Eka Sumanjaya Putra (Unknown)
I Made Wardana (Fakultas Ekonomi dan Bisnis Universitas Udayana, Denpasar, Bali)

Article Info

Publish Date
15 Sep 2014

Abstract

The purpose of this study was to determine the influence of dissatisfaction and complaining attitude toward complaining user behavior Suzuki car in Denpasar. This study used a qualitative research using surveys and questionnaires to 105 respondents. It was found that dissatisfaction is a positive and significant effect on the behavior of users complaining Suzuki car in Denpasar and complaining attitude positive and significant effect on the behavior of users complaining Suzuki car in Denpasar. Attitude complained become dominant variables that affect the behavior of users complaining Suzuki car in Denpasar.   Keywords : Dissatisfaction, Complaining Attitude, Complaining Behavior

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...