E-Jurnal Manajemen Universitas Udayana
Vol 3, No 8 (2014)

Pengaruh Persepsi Keadilan Terhadap Kepuasan Pasca Pemulihan Kegagalan Pada Restoran PIZZA HUT

Rai Gita Pratiwi (Universitas Udayana)
kastawan mandala (Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia)



Article Info

Publish Date
08 Aug 2014

Abstract

Service recovery is a key to change an unsatisfied customer become a satisfied customer who satisfied with the company services. Satisfaction after recovery be able judge from three dimensions of percieved justice which distributive justice, procedural justice and interactional justice. The purpose of this study is to investigate the effects of distributive justice, procedural justice, and interactional justice on customer satisfaction after recovery. Regression test was used to test the hypotheses with data from 104 unsatisfied customer. The findings showed that customer satisfaction after recovery was positive and significantly affected by perceived justice (distributive justice, procedural justice and interactional justice). Based on that results, Pizza Hut need to optimaze distributive justice with giving compensation more variably, procedural justice with giving recovery more flexsibly, and interactional justice with giving customer more reasonable information for service failures.

Copyrights © 2014






Journal Info

Abbrev

Manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...