E-Jurnal Manajemen Universitas Udayana
Vol 4 No 5 (2015)

PENGARUH VARIABEL DEMOGRAFI, KUALITAS LAYANAN, ATMOSFER TOKO PADA IMPULSE BUYING DI HYPERMART MAL

Okky Ratna Utami (Fakultas Ekonomi Dan Bisnis,Universitas Udayana)
Ni Made Rastini (Fakultas Ekonomi Dan Bisnis,Universitas Udayana)

Article Info

Publish Date
12 May 2015

Abstract

Shopping is an activity that is often made public. Of all the activities undertaken consumer spending, not all of which are planned purchases. This phenomenon has attracted the attention of research, particularly in countries developed. The purpose of this study was to determine the influence of demographic variables, quality of service, atmosphere shop to impulse buying. This research was conducted at Hypermart Mal Bali Galeria. The number of samples taken 180 peoples, with the purposive sampling method. Analysis technique usedd is a mulltiple linear regression. These results indicate that demographic variables, quality of service, the atmosphere stores have a significant effect on impulse buying at Hypermart Mal Bali Galeria.

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...