Jurnal Fakultas Ekonomi : OPTIMAL
Vol 11 No 1 (2017): Optimal: Jurnal Ekonomi dan Kewirausahaan

KEPUASAAN DAN KESETIAAN KONSUMEN PADA WAKTU TUNGGU DELAY PESAWAT TERBANG

Parsetiorini, Okkytania E. (Unknown)



Article Info

Publish Date
01 Jun 2017

Abstract

This research focuses on the perception of the factors that influence satisfaction during delay, such as the perceived waiting time, satisfaction with delay information obtained, and satisfaction of environmental conditions during the waiting time, to the waiting time satisfaction and their influence on customer satisfaction and loyalty of customers in the aviation business at Adisucipto airport, Yogyakarta. This study analyzed by multiple regression analysis. This study found that there is a significant and positive effect of satisfaction with waiting environment on waiting satisfaction and customer satisfaction directly and the waiting time satisfaction does not have a moderating effect on the relationship of customer satisfaction and customer loyalty.

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Journal Info

Abbrev

optimal

Publisher

Subject

Economics, Econometrics & Finance

Description

Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. ...