Jurnal KOMUNIKA
Vol 3 No 2 (2009)

DAKWAH DAN KOMUNIKASI Jurusan Dakwah STAIN Purwokerto KOMUNIKA ISSN: 1978-1261 Vol.3 No.2 Juli-Desember 2009 pp.255-269 DAKWAHTAINMENT: KOMODIFIKASI INDUSTRI MEDIA DI BALIK AYAT TUHAN

Saefulloh, Aris (Unknown)

Article Info

Publish Date
02 Mar 2015

Abstract

Dakwahtainment is a product of broadcasting media industry as a religious program to serve people’sspirituality need. In dakwahtainment, dakwah message and juru dakwah become a commodity and part of popularculture products. Possible, this is a realization of method and creative media for dakwah itself or as post-fordist of mediaindustry (television) by observe market’s need and interest, based on certain moment. But if seen from critical perspective,there’s exploitation to God’s verses and its representation as religion, become content of media industry. Religious mattersexploited as commodity in media industry. Therefore, there’s existed symbiosis-mutualism, with most gain at media, andconsumer only get spiritual satisfaction and religious information.

Copyrights © 2009




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Journal Info
Jurnal KOMUNIKA
Website

Abbrev

komunika

Publisher

Institut Agama Islam Negeri Purwokerto

Subject

Religion Library & Information Science

Description

KOMUNIKA: Jurnal Dakwah dan Komunikasi is a scientific journal in collaboration with APJIKI (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia) with a focus on the study of communication theory, mass communication, Islamic communication, da'wah management, da'wah messages, da'wah media, da'wah ...