Journal Communication Spectrum: Capturing New Perspectives in Communication
Vol 8, No 2 (2018): August 2018 - January 2019

PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL: Kasus iklan Burger King versi “Bullying Jr.”

Maulianza, Medo (PT Media Televisi Indonesia (Metro TV))
Galib, Septrani (Universitas Bina Nusantara)

Article Info

Publish Date
13 Oct 2018

Abstract

This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum, 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850

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Journal Info
Journal Communication Spectrum: Capturing New Perspectives in Communication
Website

Abbrev

Journal_Communication_spectrum

Publisher

Universitas Bakrie

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu ...