Diponegoro Journal of Management
Volume 5, Nomor 2, Tahun 2016

ANALISIS PENGARUH ATRIBUT TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng cabang kordinator Semarang)

Pratiwi, Dani (Unknown)
Soesanto, Harry (Unknown)

Article Info

Publish Date
26 Sep 2016

Abstract

This study aims to analyze how much influence the product attribute, product quality and sales promotions to customers' interest in saving Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to mediate variable product attribute, product quality and sales promotion of the interests of saving.The population used in this study are active customers who are conducting transactions at Bank Jateng Cabang Kordinator Semarang. Samples in this study of 100 respondents and the technique used is the technique of Non-probability sampling with accidental sampling approach (sampling by coincidence).From the analysis, the indicators in this study is valid and the variables are valid. The results showed that the variables attribute products, product quality and sales promotion has positive effect on the company's image. Then, the image variable positive effect on the company's interest in the customer Savings Bank Jateng Cabang Kordinator  Semarang.

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Journal Info
Diponegoro Journal of Management
Website

Abbrev

djom

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management

Description

Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen ...