Abstract This research was conducted to determine product quality and promotion effect on the purchasing decision to Indosat cellular card products. The F test results = 10.457 (0,000
AKSES: Jurnal Ekonomi dan Bisnis is a peer-reviewed journal which is published by Islamic Faculty Wahid Hasyim Semarang incorporate with the scholars association, is scientific journal in the field of economic studies published by Economic Faculty, Wahid Hasyim University, Semarang, Indonesia. It is ...