Jurnal Ilmiah Manajemen Kesatuan
Vol 7 No 3 (2019): JIMKES Edisi Desember 2019

Pengaruh Facility Support, Service Performance, dan Customer Satisfaction Terhadap Word of Mouth

Jowianto, Markus (Unknown)
Zuhdi, Saefudin (Unknown)

Article Info

Publish Date
29 Dec 2019

Abstract

The purpose of this study was to determine how much influence the facility support, service performance and customer satisfaction have on the word of mouth R. S. Sentra Medika Cibinong. The method of analysis in this study uses multiple regression analysis and correlation to test the significance of the relationship between variables with a quantitative approach. The data source of this research is primary data obtained by interview using online questionnaire instruments to 100 respondents. The results of this study indicate that all independent variables have a positive effect on word of mouth. However, customer satisfaction variables that significantly influence word of mouth.Keywords: FACILITY SUPPORT, SERVICE PERFORMANCE, CUSTOMER SATISFACTION, AND WORD OF MOUTH.

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Journal Info
Jurnal Ilmiah Manajemen Kesatuan
Website

Abbrev

jimkes

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...