Jurnal Administrasi dan Kesekretarisan
Vol 2, No 2 (2017): Jurnal Administrasi dan Kesekretarisan

PENGARUH KOMUNIKASI PERSUASIF SALES KARTU KREDIT TERHADAP KEPUTUSAN MENGGUNAKAN KARTU KREDIT BANK BCA

Natalia, Desy (Unknown)
Mawarti, Bertha Reni Pudji (Unknown)

Article Info

Publish Date
07 Dec 2018

Abstract

Abstract: This research is motivated by the reluctance of people at a shopping center in response to the information provided credit card sales in marketing their products. This study aims to determine how much influence the persuasive communication BCA Bank credit card sales to the decision to use a credit card. The theory used is persuasive communication theory rhetoric and theory decision. The method used is simple linear regression analysis. The sample in this study was 100 respondents. The results of this study indicate that persuasive communication has a positive influence on the decision to use a credit card BCA.

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Journal Info
Jurnal Administrasi dan Kesekretarisan
Website

Abbrev

JAK

Publisher

Sekolah Tinggi Ilmu Komunikasi dan Sekretaris Tarakanita

Subject

Education

Description

Jurnal ilmiah bagi para ahli dan spesialis ilmu administrasi perkantoran, kesekretarisan, dan ilmu-ilmu terkait lain yang mengedepankan pemikiran-pemikiran dalam bentuk karya tulis, analitis, refleksi kritis dan bertujuan menyebarluaskan ide, pandangan, opini, hasil studi ilmiah dan hal lain yang ...