Shaut Al- Maktabah
Vol. 10 No. 2 (2018): Shaut Al-Maktabah

GUERILLA MARKETING: TAKTIK PERPUSTAKAAN UNTUK EKSIS DALAM MENGHADAPI GENERASI MILENIAL

Fakhlina, Resty Jayanti (Unknown)



Article Info

Publish Date
23 Dec 2018

Abstract

The big challenge facing the library to be known by the millennial generation is the rapid development of information and communication technology. This rapid development makes the millennial generation very easy to obtain information, regardless of the information are fact or hoaxes. This makes the millennial generation lazy to use library facilities because they think, all the information they need can be obtained through the internet. However, using the internet without knowledge can lead to false information. Therefore, they must utilize the services provided by the library to obtain information that is correct and in accordance with their needs. In order for the millennial generation to know about the existence of libraries, special marketing tactics like Guerilla Marketing are needed to attract their interest in utilizing library services.

Copyrights © 2018






Journal Info

Abbrev

shaut

Publisher

Subject

Humanities Computer Science & IT Library & Information Science Social Sciences

Description

Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi adalah jurnal yang dikhususkan untuk penelitian-penelitian yang termasuk dalam bidang ilmu perpustakaan dan informasi serta bidang serumpun seperti arsip, dokumentasi dan museum ISSN: 2339-1456, e-ISSN: ...