JURNAL EKOBIS DEWANTARA
Vol 3 No 1 (2020): JURNAL EKOBIS DEWANTARA

Minat Beli Kaum Milenial Pengguna Instagram

Selfia Ratna Kasih (Universitas Muhammadiyah Sukabumi)
Asep M. Ramdan (Universitas Muhammadiyah Sukabumi)
Acep Samsudin (Universitas Muhammadiyah Sukabumi)



Article Info

Publish Date
24 Feb 2020

Abstract

The purpose from this reaserch is for measuring how much the influence of social media like instagram and confidence of customers so millennial interest to buy. Variabel of this research is media social instagram (x1), consumer trust (x2), and purchase intention millennials (y), methods that used in this research is quantitative methods with associative approach, with sharing questioner by online as much 359 to millennials who have productive age. There also analysis. Goals from analysis test showing media social instagram and consumer trust has significant effect to purchase intention millennials and goals of mediation hypothesis test showing that variable consumer trust mediating social media instagram to purchase intention millenial.

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Journal Info

Abbrev

ekobis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekobis Dewantara Fakultas Ekonomi berfokus pada artikel penelitian tentang topik Manajemen Keuangan, MSDM, Manajemen Strategi, dan Manajemen ...