Journal of Business and Management
Vol 7, No 3 (2018)

DISCUSSION ABOUT THE INTENTION TO USE CREDIT CARD

Anggiana, Hanna (Unknown)
Belgiawan, Prawira Fajarindra (Unknown)



Article Info

Publish Date
29 Oct 2018

Abstract

Abstract.Credit card is the commonly used and popular type of payment method in the digital era. However, compare to other Southeast Asia countries’ credit card penetration rate of usage, Indonesia is comparatively low. The aim of this study is to discuss the intention of Indonesian towards credit card. This research uses the combination of technology acceptance model, theory of planned behaviour, and perceived risk. Important variables used to assess intention on using credit cards are subjective norms, perceived usefulness, perceived behavioral control and perceived risk. A previous study in Vietnam has addressed the same issue, and this research follows the same framework by implementing it in Indonesia. We used the quantitative approach with the total of 200 respondents from Jakarta and Bandung. For data analysis, descriptive statistic and Multiple Linear Regression are used. The result for the intention to use credit cards shows that subjective norms and perceived usefulness have a positive significant, perceived risk have a negative significant influence, however, perceived behavioral control does not have a significant influence. Studies about intention toward credit card itself are still limited particularly in Indonesia. This research can give insight to the credit card market and to get a better understanding on Indonesian view of a credit card.Keywords: Credit Card Intention to Use, Perceived Risk, Technology Acceptance Model, Theory of Planned Behavior   

Copyrights © 2018






Journal Info

Abbrev

jbm

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all ...